The Headerpop team observes trends from here and elsewhere to bring new ideas and inspiration to the agency's projects. We share on our blog the new lifestyle trends, sustainable uses, new kinds of travel or digital tools that have challenged us. Are you interested in these topics? Follow us and don't hesitate to contact us to find out more.
All the lights are on for authenticity. Once a bit old-fashioned, the term is now popular and is being used everywhere.
The public is fed up with advertising and injunctions. They want something real, something nice... something authentic!
Discovering the world, getting out of one's environment, this is what woofing is all about. A new form of tourism that aims to support sustainable and ecological agriculture through an educational work exchange. In short, it is an innovative and affordable tourism for all.
You ain't dreaming! It is indeed a color that we will talk about today. Green has always been, and even more so this year, a key color to use in your communication. We explain why!
After years of beach or ski holidays, tourists want something different. We talk to you about artisanal tourism, a new way of experiencing holidays by offering an authentic and creative interlude, right next door!
The public has a passion for vintage uses, objects or fashion, and this is not only nostalgic, but also a way to consume more sensibly without depriving oneself. Headerpop presents the most striking examples of this cool and sustainable trend.
Pinterest is not a network like any other! It's a search engine, an inspiration and sharing tool, and the preferred network for creatives and trend seekers. The Headerpop team helps you understand its algorithm to reach a new audience.
New cultural entertainment offers are appearing daily. They are undoubtedly an asset in enhancing the attraction of visitors and helping them to immerse themselves in a subject that is sometimes unknown before the visit. Here are the experiences that caught our attention...
In the digital age, our habits are becoming more and more dematerialised. Today, it is possible to buy many immaterial products that have a real value. Is this a trendy phenomenon or the beginning of a new consumption pattern?
Travel influencers are entertaining and inspiring ever larger communities of travellers. In this article we analyse 7 influencer profiles to highlight the variety of styles and audiences reached by these personalities. Good inspiration for destinations!
Our consumption is constantly changing, from overconsumption to local consumption. Trends are towards quality products that last over time, authentic objects that have never been seen anywhere else, that tell a story. But how do you communicate when you are an artisan?
In an era where the overconsumption of digital content reigns, a new type of content is emerging. Whether it's a new trend or a return to its origins, the slow-content is constantly being talked about, but what role should it play in communications?
What if it was no longer a question of going to the other side of the world in a classic hotel but rather of going two hours from home in an idyllic setting? Unusual accommodation is becoming increasingly popular for lovers of romantic weekends and solo adventure holidays.
Headerpop observes the new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication.
The idea? Define a brand according to its character and enhance its universe with the details that make the difference and inspire the public.
Values, originality, history, community, style, we build together the unique personality of your brand.
