Making culture accessible to everyone, everywhere and at any time is the goal of many museums, artists and cultural organizations. But what is the point of making this content available free of charge? Is it complicated to set up? We tell you all about art online.
Today, many museums, concert halls, artists and organizations dedicated to culture offer complete services and sometimes interactive, all at a distance. What are the different means used to make this cultural content available?
The Vatican’s website, for example, lets you visit several rooms with 360° pictures. Thereby, everyone can move around inside the rooms by clicking with the mouse, as well as zoom in and out.
Other places, such as the Palace of Versailles, offer videos in virtual reality. Their website also offers the public a 360° view of the reconstruction of some events that happened several centuries ago.
Many artists broadcast live concerts on Instagram. This is the case of Christine and the Queens or Big Flo and Oli. It enables all users to enjoy the concert at the same time, and to interact with each other and the artists.
Many brands also take the opportunity to partner with an artist by offering their own community live previews, Rihana/Fenty, Angèle/Chanel, Coco bans/The Kooples?
Other organizations make shows available on the internet, bringing the unique atmosphere of a concert hall at home. It is therefore possible to enjoy performances of the Opéra de Paris or the Montreal Symphony Orchestra, or rediscover your favourite artists on stage by consulting the Arte concert page on Facebook (this page broadcasts one concert per day).
Now, the public can visit the most beautiful buildings in the world, watch the concerts of their favorite artists and experience an intense artistic emotion, without leaving home. It’s the opportunity for everyone to cultivate themselves without any financial or geographical constraints.
It seems that during this special period, museums have the will to change their approach by mixing culture and technology. In doing so, these cultural organizations wish to attract a new public and boost their image. Virtual tours attract a younger public, that is becoming more aware of art and culture. It is also an opportunity for cultural institutions to innovate and stand out. Each one tries to offer original alternatives that attract more people and guarantee the continuity of their activities during this complicated period.
It is also a way for these institutions to keep in touch with their public despite the distance. Access to online culture creates a new point of contact with the public, who enjoys the entertainment and can plan to discover the place or the artist “in real life” as soon as it is possible again.
Some online collections and shows, museums and theatres can also expand their audience internationally. No need to travel all the way to Madrid to visit El Prado Museum, or go to New York to see the Museum of Modern Art. The notoriety of the place and its international aura are enriched by this distant but active public.
It is therefore probably the best time for artists and artistic and cultural sites to improve their digital communication, to strengthen the link between art, culture and its public and to motivate visitors or fans to be interested in them. But how can this work be done quickly and easily?
Thanks to social networks, offering art online has become accessible to all. In the twinkling of an eye, artists can make content available to their community. To do so, they can share videos and photos on their Facebook or Instagram page or even on their website. For instance, the photographer Olivier Wong keeps on posting his work on social networks: Instagram, Tik Tok, and on his website. He also suggested to edit some of his community’s photos, and re-posting his favorites. Also, the actor Vérino decided to make 4 of his shows available on his website. This is another way to continue sharing his creations. Nothing is simpler than sharing artistic content online: use social networks!
Other artists have decided to meet up with their community via live shows to interact directly with each other. Some of them have established a daily live show to keep in touch on a regular basis and continue creating. The comedian Charlie Dupont, for example, is live on Instagram every night at 6pm. During these live shows he shares his musical tastes and exchanges with his audience, which keeps him motivated and helps him to enjoy creating. Many artists also use Youtube to share content. The comedian Paul Taylor does regular live shows on Youtube until he can perform on stage again.
Live broadcasts are a simple solution so that artists can still offer artistic and cultural content.
Finally, here is a non-exhaustive list of the most inspiring creations:
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