For more than a year, the house has become our main living space where family and professional life mix up. We have therefore had to show ingenuity but also curiosity to reinvent our daily lives and feeling good at home.
Our lifestyles have evolved and many uses have been developed to make home a haven of peace and quiet. The public has learned to enrich their days with cultural activities, sports, handicrafts, and many other new inspirations.
How to spend your days at home? Alone, with family or friends, manual activities are becoming increasingly popular: the trend is towards do-it-yourself or handmade products. They help to develop creativity and imagination, provide a sense of calm and allow you to escape.
These activities are attractive because they offer the opportunity to personalise and create unique works of art and therefore to feel truly at home. They allow us to exhibit artistic creations that attract us and to create our own museum at home.
Feeling good at home is to have a decoration is in line with our tastes and desires. The interior of a house is a reflection of its owner and therefore its inner world.
The decoration has therefore been adapted to offer a warm environment where we can enjoy spending time in a harmonious and green decor that inspires and makes us travel.
Being at home more often enables us to adopt a more “slow” lifestyle. It is therefore an opportunity to cook, to follow original recipes and to prepare good home-made meals.
Desserts, and pastries in general, are very popular with people who want to please themselves and their families. Cookies, muffins, banana breads and other cakes have become the stars of our networks.
Taking the time to cook is also a way to adopt a healthier lifestyle. The development of bulk grocery shops and the trend towards urban vegetable gardens are encouraging the public, even city dwellers, to prepare dishes that respect the balance of the seasons and local production as much as possible.
Finally, the closure of restaurants has changed the takeaway offer, which has diversified considerably. Recently we have seen 100% takeaway concepts emerge, with a real effort to limit the ecological impact of their activity and a careful lifestyle communication.
Many people want to stay active, even at home. Indoor sports are the perfect way to disconnect and unwind.
For example, yoga and meditation are physical practices that are attractive because of their many benefits for the body and mind. The sports trend to remember? Online coaching and fitness applications. Connected to social networks, fans enjoy fitness sessions guided by sports coaches or influencers, to watch in live or in recorded mode.
In 2021, taking care of oneself and maintaining one’s well-being is a priority. We have seen a boom in sales of beauty masks, colours, massage oils, but also jacuzzis, saunas or swimming pools at home.
Interestingly, the public is increasingly attracted to making their own cosmetic products. These products use more natural ingredients and are suitable for all skin types. This new habit combines a creative occupation with the desire to preserve one’s well-being.
In order to take advantage of a relaxing break and feel more at peace in these sometimes difficult times, the home is transformed into a wellness salon where calm and serenity reign.
In their constant quest to improve their living space, the public is keen to discover new ways of making their home more beautiful or developing new beneficial routines. This opens up many opportunities for lifestyle brands.
A new decorating trend? A restaurant concept? An original sports application? Headerpop can help you in your projects by supporting you in your communication strategies. For more information, do not hesitate to contact us.
Headerpop observes the new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication.
The idea? Define a brand according to its character and enhance its universe with the details that make the difference and inspire the public.
Values, originality, history, community, style, we build together the unique personality of your brand.