A design frame and high-tech equipment allow travelers to work in friendly spaces. Several hotel chains have seen an opportunity to stand out and attract a new clientele, especially millennials (young people between 20 and 30 years old).
Indeed, this lifestyle brand that constantly surf the trends of the moment launched its first Mama Works this summer in Lyon in a space of 1600m2 including 230 work rooms, seven meeting rooms and a gym, showers and a music room. Soon in Lille and Bordeaux, these spaces offer a stimulating environment where ideas and energies circulate.
According to Deskmag‘s Global Coworking Survey 2017, the global community of collaborative workers is over one million users. Demand has almost quadrupled since 2014 but the supply is hard to follow. In fact, in 2014, 6,000 coworking spaces were identified compared to 13,8000 at the beginning of this year. Hotels with various unused spaces could take the opportunity to offer a new service to their customers …
Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.
Do you want to enrich your brand by illustrating its lifestyle or to promote a more conscious and responsible approach? Get comfy, we take care of everything!