How to improve cycling tourism in urban areas?

Some interesting excerpts:

“A city offering several services to tourists by bike has an attractive power over them. “
“All efforts to become a flagship destination for bike tourism do not succeed without strong communication and promotion around the activity. Quality actions and constant visibility make it possible to develop its reputation, whether by:

• The creation of activities and events to promote cycling and its use in the city;
• Promoting the regional and national offer to the press, a network of ambassadors, tour operators and influencers;
• The establishment of an informative section dedicated to bicycle tourism on the site of cities and organizations responsible for tourism development of the sector: offer, services, stays, public transport and tools available;
• Planning communication and promotion on multiple media and in multiple languages;
• The transmission of clear and consistent information to tourists when planning their stay and once at their destination. “

For more information visit: veilletourisme.ca