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How to improve cycling tourism in urban areas?

Here is an informative article on the veilletourisme.ca Web site. This article presents the opportunities and what needs to be done so that cities can use bicycle tourism to increase their number of visitors.

Some interesting excerpts:

“A city offering several services to tourists by bike has an attractive power over them. “
“All efforts to become a flagship destination for bike tourism do not succeed without strong communication and promotion around the activity. Quality actions and constant visibility make it possible to develop its reputation, whether by:

  • The creation of activities and events to promote cycling and its use in the city;
  • Promoting the regional and national offer to the press, a network of ambassadors, tour operators and influencers;
  • The establishment of an informative section dedicated to bicycle tourism on the site of cities and organizations responsible for tourism development of the sector: offer, services, stays, public transport and tools available;
  • Planning communication and promotion on multiple media and in multiple languages;
  • The transmission of clear and consistent information to tourists when planning their stay and once at their destination. “

For more information visit: veilletourisme.ca

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