We observe for you the lifestyle evolutions, i.e. uses, trends, cultural phenomena and messages to follow. Our team is passionate about these subjects which concern us all and which are all good ways to give value to a brand.
If you don't know Japandi yet, you may already have enjoyed it... without knowing it! More and more present on Pinterest as well as in the stores, this style of decoration is used to penetrate our interiors. We explain the craze for this new trend.
The trend of barter is developing in travel and regularly invites itself into our daily life. We have analyzed for you the actors and companies of this new niche of tourism and lifestyle.
With its new campaign "Open, Like Never Before", Coca Cola is radically changing its approach and placing lifestyle at the center of its communication. Here's how to talk about the red and white brand without showing the famous bottle...
Headerpop has specialised, in the course of its projects, in the field of lifestyle.
As our missions have progressed, we have thus identified the essential elements to create the envy of the public and motivate them to adopt the lifestyle offered by a brand.
It's time to think about getting rid of single-use plastics. Consumers give value to brands that decide to create or modify their packaging by choosing stylish and sustainable materials.
The public is insane about DIY (Do It Yourself) tutorials for the last few years, but why? Is it useful for a brand to create its DIY tutorials and take advantage of this craze?
We all lacked social contact during the period of locked-down. Fortunately for us, new uses saved us from isolation. Here are some of these new trends that we think have an interesting potential to influence our post-locked-down lifestyle.
Industrial tourism is a passion and is a great success with all audiences. This movement, which builds dreams from a diverted environment or linked to the world of work, is astonishing. Here's a better understanding of this trend.
We loved this great initiative launched on Instagram, which encourages creativity, imagination and makes those who are currently lacking culture happy. We're talking about the "getty museum challenge".
During the health crisis, most shops closed their doors in Europe and elsewhere, only the so-called "essential" shops remained open. This period has deeply affected people's minds and will certainly change mentalities in the long run.
This year, spring has started in a strange way. Stuck at home, many of them emptied and tidied their cupboards. So they looked for a new motivation, inspired by the movement called "minimalism".
Visiting the greatest museums from your bed, listening to opera or a live concert in your living room or reliving great historical moments from your sofa: now it's possible!
Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.
Do you want to enrich your brand by illustrating its lifestyle or to promote a more conscious and responsible approach? Get comfy, we take care of everything!
