We observe for you the world of escape and discovery, identifying the destinations, adventures and leisure activities that thrill today's tourists. The players are adapting to changes in the sector and we follow the most daring.
Tourist destinations now have the same reflexes as brands. The world is big and tourists are solicited on all media.
Each destination must therefore find ways to highlight its strengths in order to stand out from the competition and attract tourists.
The former Citroën garage and showroom in Brussels will soon be transformed into a magnificent museum of modern and contemporary art: the Kanal Centre Pompidou. The final opening is planned for 2022, but in the meantime the place is already being transformed into a cultural centre. We'll explain...
A city trip planned in Barcelona this summer? We have gathered for you the best rooftops in the city. To sip a cocktail or for sunbathing!
Marketing communication techniques have been transposed to the field of tourism communication. Today, each destination wants to highlight its assets by building a brand identity. A good technique: the tourist slogan.
The Icelandic airline is calling for applications from all travellers: WOW Air is looking for 2 people ready to travel together all summer long!
If you haven't heard of the world's biggest hitchhiking race yet, you've come to the right place: the Barcelona Express is explained in detail. We love the spirit of this event: friendly, adventurous, and eco-responsible.
How can we reach social networks in a different way to propose tourist offers? Faraway, a new virtual travel agency has developed an ultra innovative solution. We tried ... effective!
Everyone has heard about Iceland in recent years. How has this windswept and almost deserted island managed to position itself as a brand with a strong identity? A look back at the various media campaigns that have made Iceland a brand territory.
Looking4.com is an online comparator of car parks and transfers to airports, ports and train stations. Its objective? To find a parking space at the best price for each traveller, whatever the parking duration.
Headerpop attended this week Brussels' Digital Tourism Conference. On the program, 2 min presentation speeches from start-ups active in tourism and digital. Plenty of innovative and promising ideas.
Hostels are "new generation" youth hostels. Gone are the youth hostels with their depressing dormitories, these hostels compete with the trendiest shops and hotels. A new approach to counter AirBnB and attract the millennials' clientele.
The famous social network Facebook has launched a new advertising offer directly dedicated to the tourism industry: "Trip consideration". Its aim: to give tourism advertisers the possibility to target people who want to go on a trip but have not yet decided where.
Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.
Do you want to enrich your brand by illustrating its lifestyle or to promote a more conscious and responsible approach? Get confy, we take care of everything!
