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New Tourism

A look at the new trends in cultural entertainment

New cultural entertainment offers are appearing daily. They are undoubtedly an asset in enhancing the attraction of visitors and helping them to immerse themselves in a subject that is sometimes unknown before the visit. Here are the experiences that caught our attention...

Cultural organisations have realised that they need to liven up the experience in order to continue to attract visitors to their museums and exhibition spaces. But this is a complicated exercise, and cultural entertainment can also be a trap, because by facilitating access to history, culture or art, there is a risk of reducing the message or distorting it.

We have selected a few sites which, in our opinion, have succeeded in mixing modernity and authenticity. Indeed, they have been able to innovate while keeping a strong cultural message and teaching.

Historical theme park : Le Puy du Fou – Les Epesses (France)

Elected “Best Park in the World” several times, the Puy du Fou knows how to create magical moments through original experiences. The aim is not to teach history, but to bring it to life through fun and interactive adventures, shows and settings that are more real than life!

Among our favourites: 

  •  The sign of triumph: between the gladiator fights and the chariot races, visitors seated around the arena witness the famous Circus Games in an overflowing atmosphere. The sets and costumes ensure that you are immersed in the history of ancient Rome!
  • The imaginary world of La Fontaine is a very nice space created for the little ones, with the aim of making them discover the world of Jean de La Fontaine. During a walk in this famous garden, children will meet animals that will tell them La Fontaine’s famous fables. It is a fun and interactive experience that they will love!
  • The Ghost Bird Ball is an impressive show in which hundreds of majestic birds can be admired. It is one of the most popular attractions of the park and impresses both young and old.

A destination for memory tourism: Land of Memory – The Great Region

Land of Memory is a tourist destination that explores the history between France, Belgium, Germany and Luxembourg. It takes us on an emotional journey to discover the main sites of the great conflicts of the 20th century.  To attract a large number of visitors, several of these sites have devised unique experiences that allow visitors to be projected into the daily life of the main protagonists of that time: soldiers, resistance fighters and civilians.

We highly recommend: 

  • The underground Citadel of Verdun offers a unique historical experience in augmented reality. By visiting the Citadel’s underground galleries, in a cable car, the visitor steps into the shoes of the soldier Jean Rivière and his comrades!
  • The trenches of Chattancourt offer a visit to a fully reconstructed trench, where visitors can experience the extreme living conditions of the soldiers of the Great War. The explanatory route is provided and presented by passionate guides who do not fail to tell several anecdotes and individual stories of soldiers, which makes the visit gripping!
  • Camp Marguerre is a former German camp located in the heart of the Verdun forest. Here, visitors can rent a tablet and set off in teams to foil the plans of the German army hidden in the middle of the forest… A mixture of an escape game and an open-air treasure hunt, this course is an experience not to be missed!

A step back in time: Historium – Bruges (Belgium)

Bruges is not only the capital of West Flanders, but also an ancient Belgian medieval city that is on UNESCO’s World Heritage List. It is a tourist destination that has chosen to use its medieval past to attract the attention of tourists.

Historium, a unique experience:

  • Historium Story takes you back in time to the golden age of Bruges, through the story of the pupil of Jan van Eyck, a great 15th-century painter. The tour consists of 7 rooms: each room deals with a theme or a historical place from that time, such as the quays of Bruges or the studio of Jan van Eyck. Thanks to an audio guide, decorations, music and special effects, visitors are truly immersed in the 15th century.
  • Historium Virtual Reality offers various impressive virtual reality experiences. Equipped with virtual reality glasses, visitors can visit medieval Bruges via a virtual flight in the city: this allows them to discover the city in a different way! This tour can also be done by walking through the city. Using a smart phone and a cardboard provided by the Historium, visitors can use the “City VR” and discover how certain places used to look like. The aim is to discover 6 emblematic places of the city and see their evolution over the centuries.

Discovery : La cité des sciences et de l’industrie – Paris (France)

The Cité des Sciences et de l’Industrie aims to disseminate scientific, technical and industrial culture to the general public. To this end, they have obviously had to adapt and invent ways of keeping visitors interested throughout their exhibition.

The must-haves in our opinion:

  • La cité des enfants has been created exclusively for children. It is a permanent exhibition where their mission is to learn while having fun! There are six themes in six different areas: the body, communication, the TV studio, water games, the garden and the factory. They will learn how to create energy to make machines work, discover the inside of their bodies and test their reflexes.
  • Renaissance is an online experience, a temporary exhibition and a book on the theme of current environmental, social and health disruptions. It is an emotional journey that makes us aware of the challenges of our century and at the same time takes us on a journey into the future. Visitors can experience different scenarios in which they play the leading role: they have to make choices, adapt to situations and make decisions to try to save the planet. Exhibitions for children have also been created that relate to these themes. For instance, “Water and its challenges” is a participative animation to understand the problems of water throughout the years and “The rocks of the future world” allows children from 9 years old to create their own rocks of the future. It is a real success!

Invention : The Braille Museum – Brussels (Belgium)

Braille is a tactile writing system, invented by Louis Braille, that allows blind or visually impaired people to read with the help of raised dots. The combinations of these dots form the letters of the alphabet and can also be used in music and mathematics. 

Why we love this museum:

For many people, this system can seem very complicated. This is why the Braille Museum has come up with the idea of introducing it in a fun way.  

In this museum, visitors are confronted with the challenges of everyday life for the visually impaired through interactive installations. They will also discover the history of Braille and its evolution into today’s technology through interactive modules. This is an interesting way to discover this invention, which is very popular with young and old alike!

Art : Mudia, The Didactic Art Museum – Libin (Belgium)

Eric Noulet, the founder of Mudia, founded his museum on a very simple observation: “museums are boring”. So he came up with the idea of making his museum fun, a place where you can play and laugh while discovering works of art. 

“Art different” is a slogan that speaks to us:

A slogan that perfectly encapsulates Eric Noulet’s way of thinking: presenting art in a playful and captivating way. More than 300 works of art from more than 50 different movements are exhibited, allowing visitors to discover all kinds of works, from painting, sculpture and comic strips to photography and animated films. Almost 60 entertaining attractions are available to visitors for a unique experience.


Music: MIMMA, the Interactive Music Museum – Malaga (Spain)

The interactive music museum in Malaga offers visitors the chance to discover, in an educational and entertaining way, an important collection of musical instruments from all over the world and from different eras.  

An original approach to bringing music to the audience: 

In contrast to conventional museums, MIMMA has set up ‘please play’ areas where visitors can touch, try out and play different instruments during their visit. To make the visit even more dynamic and interesting, multimedia, interactive and mechanical tools are present in each room to further captivate the visitors.

This is not just an exhibition, it really involves the public and makes the museum a happy and lively place to the rhythm of the music!


Indeed, visitors have changed, especially the younger ones, who are very connected and used to the special effects of new technologies. The cultural world is therefore trying to adapt to these new uses, while keeping its soul and its mission intact. You will have understood: there are a thousand and one ways to make a place, a museum, a walk attractive and interesting for visitors!

Headerpop is specialized in tourism & lifestyle communication, we can advise and guide you in this evolution, don’t hesitate to contact us for more information 😉


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