Cultural organisations have realised that they need to liven up the experience in order to continue to attract visitors to their museums and exhibition spaces. But this is a complicated exercise, and cultural entertainment can also be a trap, because by facilitating access to history, culture or art, there is a risk of reducing the message or distorting it.
We have selected a few sites which, in our opinion, have succeeded in mixing modernity and authenticity. Indeed, they have been able to innovate while keeping a strong cultural message and teaching.
Elected “Best Park in the World” several times, the Puy du Fou knows how to create magical moments through original experiences. The aim is not to teach history, but to bring it to life through fun and interactive adventures, shows and settings that are more real than life!
Among our favourites:
Land of Memory is a tourist destination that explores the history between France, Belgium, Germany and Luxembourg. It takes us on an emotional journey to discover the main sites of the great conflicts of the 20th century. To attract a large number of visitors, several of these sites have devised unique experiences that allow visitors to be projected into the daily life of the main protagonists of that time: soldiers, resistance fighters and civilians.
We highly recommend:
Bruges is not only the capital of West Flanders, but also an ancient Belgian medieval city that is on UNESCO’s World Heritage List. It is a tourist destination that has chosen to use its medieval past to attract the attention of tourists.
Historium, a unique experience:
The Cité des Sciences et de l’Industrie aims to disseminate scientific, technical and industrial culture to the general public. To this end, they have obviously had to adapt and invent ways of keeping visitors interested throughout their exhibition.
The must-haves in our opinion:
Braille is a tactile writing system, invented by Louis Braille, that allows blind or visually impaired people to read with the help of raised dots. The combinations of these dots form the letters of the alphabet and can also be used in music and mathematics.
Why we love this museum:
For many people, this system can seem very complicated. This is why the Braille Museum has come up with the idea of introducing it in a fun way.
In this museum, visitors are confronted with the challenges of everyday life for the visually impaired through interactive installations. They will also discover the history of Braille and its evolution into today’s technology through interactive modules. This is an interesting way to discover this invention, which is very popular with young and old alike!
Eric Noulet, the founder of Mudia, founded his museum on a very simple observation: “museums are boring”. So he came up with the idea of making his museum fun, a place where you can play and laugh while discovering works of art.
“Art different” is a slogan that speaks to us:
A slogan that perfectly encapsulates Eric Noulet’s way of thinking: presenting art in a playful and captivating way. More than 300 works of art from more than 50 different movements are exhibited, allowing visitors to discover all kinds of works, from painting, sculpture and comic strips to photography and animated films. Almost 60 entertaining attractions are available to visitors for a unique experience.
The interactive music museum in Malaga offers visitors the chance to discover, in an educational and entertaining way, an important collection of musical instruments from all over the world and from different eras.
An original approach to bringing music to the audience:
In contrast to conventional museums, MIMMA has set up ‘please play’ areas where visitors can touch, try out and play different instruments during their visit. To make the visit even more dynamic and interesting, multimedia, interactive and mechanical tools are present in each room to further captivate the visitors.
This is not just an exhibition, it really involves the public and makes the museum a happy and lively place to the rhythm of the music!
Indeed, visitors have changed, especially the younger ones, who are very connected and used to the special effects of new technologies. The cultural world is therefore trying to adapt to these new uses, while keeping its soul and its mission intact. You will have understood: there are a thousand and one ways to make a place, a museum, a walk attractive and interesting for visitors!
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