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Amusement park influencer strategy

The Euro Space Center, located in the province of Luxembourg in Belgium, is the only European park dedicated to the space adventure. Through various activities, families can discover the life of spacemen, their training, space missions and scientific discoveries related to space.

STRATEGY

Headerpop was asked by the management of the Euro Space Center to publicise the courses during which children experience, day by day, the life of an astronaut. Headerpop proposed a collaboration with a family influencer to raise awareness among French-speaking Belgian mothers about the possibility of giving their children an exceptional experience.

The objectives of this influencer strategy were to attract new visitors, develop bookings for summer courses and increase the park’s community of Instagram followers.

To do this, we chose to collaborate with Emilie Duchêne, a Brussels-based influencer, jewellery designer and mother of three. She came to the park for a whole day and was able to test the activities offered to children during the summer courses. Headerpop also organised her stay at Château Grandvoir for the evening, in partnership with Visit Ardenne.

The analysis of the action and the impact report are provided to the clients, following the action by the agency.

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