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Creative cables
  • Media
  • Strategy

COMMUNITY MANAGEMENT DIY BRAND

Creative-Cables is an Italian brand that specializes in do-it-yourself luminaires mainly produced in Europe. In 2019, the brand wanted to redirect its digitale communication on the French and Belgian markets and Headerpop intervened in this context.

Creative Cables

Strategy

Headerpop accompanied the launch of the DIY brand’s community management for Creative-Cable Belgium. We also carried out a communication strategy on social networks for the French public.

At the same time, we helped the brand to optimise the presentation of their e-shop to the French and Belgian public and to create specific content according to their editorial needs.


Strategy DIY brand

Media

The Headerpop Community Managers lifestyle team analysed the most interesting communication angles on social networks for this Italian brand that is re-inventing the luminaire.

They selected the appeal of “do it yourself”, the proposed innovation and European manufacturing. Based on these determining elements, our team created an editorial charter and a post calendar in collaboration with the Creative-Cables communication department.

An acquisition, advertising and loyalty strategy was set up on Facebook, Instagram and for their Newsletter.

socia media DIY brand

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about lifestyles

Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.

Do you want to enrich your brand by illustrating its lifestyle or to promote a more conscious and responsible approach? Get confy, we take care of everything!

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