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Seed is the first Belgian optician where everything is eco-responsible, from the production of the glasses to the design of the store. Located in the heart of Brussels, it is the only totally ethical and sustainable alternative to traditional opticians in Belgium.


Headerpop took in charge the animation of the social networks from the opening of the Seed boutique and imagined a strategy of subscribers acquisition to develop the notoriety of the project.


The team of Community Managers lifestyle Headerpop analyzed the most interesting communication angles on social networks for this Belgian brand which wants to be fully eco-responsible.

The following were selected: sustainable materials, the entirely European manufacturing site, respect for human beings, the brand’s commitment to ecology and traceability. Based on these key values, our team created an editorial line and an attractive identity for social networks.

The acquisition strategy to develop a sustainable community is underway, with a target date of February 2021.

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your lifestyles

Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.

Do you want to enrich your brand by illustrating its lifestyle or to promote a more conscious and responsible approach? Get comfy, we take care of everything!

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