Have you heard of lifestyle communication? A more human, more sincere, more authentic vision of communication. Gone are the sales messages that are repeated and published en masse! We prefer to transmit real emotions on a human scale and create a strong link with our audience. The Headerpop team shares its know-how in a fun and instructive podcast, "The Lifestyle Revolution".
Creating a strong bond with a passionate audience is much more rewarding and beneficial than any promotional campaign. Headerpop has recorded its first branded podcast to explain this phenomenon in detail!
En effet, quand une marque partage avec son audience une vision commune du style de vie idéal, alors une réelle Indeed, when a brand shares with its audience a common vision of the ideal lifestyle, then a real loyalty and trust relationship is established. The audience and the brand vibrate in the same tune. Lifestyle communication will allow people to identify with the shared values. And by extension, to the brand behind the message… It’s a real revolution in the world of communication (for more info see the blog article The lifestyle revolution: the future of communication).
The Headerpop communication agency participates and anticipates this revolution that will change everything. This is how the first brand podcast on this new communication trend was born: “The Lifestyle Revolution“. A podcast produced with the Spinoza studio, the studio dedicated to branded podcasts initiated by Headerpop.
In this podcast, we discover lifestyle communication expressed from several angles. The series begins with interviews of the Headerpop team members. Indeed, they are at the heart of this new approach to communication and they develop the expertise. With the agency’s creator, the graphic designer, the press officer and the trend hunter, we listen to the opinions of each and every one of them and we discover the backstage of the communication agency. A common point comes back through these testimonies… lifestyle communication is largely more motivating for the communicators, the brands and the public. Following the portraits, new episodes are planned to deepen certain topics such as authenticity or inspiration in lifestyle communication.
By creating this podcast, Headerpop wishes to reach out to companies by orienting them towards a new vision of communication, one that is more human and more authentic. The audio format allows us to take the time to explain this approach in detail and to illustrate in a fun way the new opportunities to animate and seduce your audience.
Do not hesitate to contact us to imagine together the ideal podcast for your project! We answer all your questions for the creation of a branded podcast. 🙂
Headerpop observes the new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication.
The idea? Define a brand according to its character and enhance its universe with the details that make the difference and inspire the public.
Values, originality, history, community, style, we build together the unique personality of your brand.