Visit Ardenne, the cross-border destination between Belgium, France and Luxembourg, is a surprising and nearby region, ideal for escape and adventure. The slogan "Go far, next door" sums up the spirit of the 360° campaign realized with Headerpop.
Headerpop designed a destination communication campaign for Visit Ardenne. This new positioning presents the cross-border Ardennes as a destination for a change of scenery close to home that appeals to a public of adventurers, short breakers and nature lovers.
To highlight the beauty and the many emotions to be experienced on site through photos and videos, Headerpop has developed a website dedicated to the campaign “Partir loin tout près“. The aim of this promotional lifestyle website is to inspire the public and lead them to the content of the website of the destination Visit Ardenne.
Headerpop coordinates the press relations of Visit Ardenne in France, Belgium, Luxembourg and the Netherlands. The press kit enhances the messages of the destination communication campaign by presenting the close change of scenery that represents this wild and unspoilt region, located between three countries.
The Headerpop team builds and animates a community around the destination Ardenne on Instagram, Facebook and thanks to a monthly newsletter. Messages highlight the experiences to be lived, the places to explore and the distant landscapes of the Ardennes, close by and yet unpublished for a wide audience. Headerpop also coordinates the influencers strategy.
Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.
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