A press campaign was organised throughout France to promote the archipelago of Saint-Pierre and Miquelon as a new tourist destination. Located in the east of Canada, this French archipelago at the end of the world is a true discovery.
As part of this mission and in collaboration with Puzzle Media, Headerpop participated in the elaboration of the program of the press trip Atout France for the French destination Saint-Pierre et Miquelon.
Our teams produced the program, the invitation and a press release to promote the archipelago as a new touristic destination to the tourism and lifestyle press.
This file highlights the strong points of the destination: a wild and unspoilt nature, landscapes between land and sea and a culture rich in history.
Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.
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