Artonboat is the sailboat of Belgian artistic and cinematographic creation. Actors, producers, technicians, musicians, partners and sponsors meet there every year during the Cannes Film Festival. The Artonboat, a 24-metre Bermudian ketch, is organised and equipped to host parties, professional meetings and events.
Headerpop supported the communication of Artonboat, during the 72nd edition of the Cannes Film Festival: visual and corporate identity, community management, press relations, ads strategy.
The Headerpop team took charge of the community management and sponsorship campaigns to communicate about the sponsors and events of the yacht during the Cannes fortnight.
The agency also organised the press relations for the event: invitation to the press conference, press release, press distribution.
Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.
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