Sphere Travel Club is a community of second home owners who wish to exchange their property so that they can travel anywhere in the world. This project redefines the concept of second home exchange, focusing on a trendy and elegant positioning.
Headerpop designed the branding and communication tools, in line with the positioning defined upstream. The implementation of a branding strategy was a way to highlight the innovative characteristics of Sphere Travel Club.
Our team also proposed changes to the graphic charter of the home exchange platform to better express the elegance and style of the properties on offer.
At the same time we worked on a brand storytelling to communicate the originality of Sphere Travel Club and explain the concept simply to the clients, partners and potential investors.
Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.
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