YouBed is a Swedish mattress company that offers a new customer experience: a technological bed that guarantees extreme comfort, whatever the preferences of the users, thanks to a manual control capable of adjusting the firmness of the mattress.
The press kit produced aims to communicate the following message to journalists: YouBed is a solution to enrich the hotel offer in the context of the resumption of activities in the hospitality sector in 2021.
Indeed, with a reduced investment, the quality of sleep offered thanks to this technology leads, each time it has been implemented, to a significant increase in reservations (thanks to word of mouth) and the loyalty of the hotel’s clientele.
Headerpop’s role was initially to produce a press kit, a press campaign will follow at the end of the French containment period at the beginning of 2021.
Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.
Do you want to enrich your brand by illustrating its lifestyle or to promote a more conscious and responsible approach? Get comfy, we take care of everything!