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HOTEL PRODUCTS COMMUNICATION

Merveyl offers products and equipment to high-end hotels or hotel groups. The company was founded in 1993 and uses its know-how to manufacture and personalise quality products.

Merveyl

Strategy

Merveyl entrusted Headerpop with the creation of its new brand identity. Our team imagined a name and an elegant identity to present the expertise and know-how developed by the company since 1993 to the high-end hotel industry, spas and hotel groups.

Hotel brand identity

H20, Just Perfect and Annagrai are the three ranges of hotel cosmetics created for Merveyl. Headerpop proposed the names, and created the identities and packaging to enhance their respective positioning.

Hotel cosmetic range
Creation hotel products
identity cosmetic range

Web

Corporate Web site

Merveyl’s website has been redesigned in line with the brand’s image, following the new graphic charter and enhancing the brand’s experience in the creation of made-to-measure hospitality products.

Hotel brand website

E-shop

Headerpop realized the new Merveyl e-shop which proposes the most common hotel products. The site was optimized to facilitate the navigation and increase the conversion rate.

The e-shop is entirely personalised to the image of the brand, where Merveyl offers slippers, umbrellas, textile bags, pens, bathrobes, cosmetics, as well as all the articles and accessories useful to hotels.

The team regularly works on adding products to Merveyl’s online store: description, adding photos, putting them online. SEO and Google Ads support is provided on a daily basis.

hotel products e-shop

Media

On a daily basis, Headerpop is in charge of the communication of the hotel products brand. The agency designed the editorial line, creates visuals and publishes regularly on Instagram, Facebook, Linkedin and Pinterest. Headerpop is also in charge of the newsletter strategy for Merveyl.

Social media hotel products

Edition

On the occasion of a hotel fair in which Merveyl participated, Headerpop proposed the original presentation of the stand and designed a mini-magazine to present the brands and ranges sold by Merveyl, in a pure lifestyle spirit.

hotel products magazine

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about lifestyles

Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.

Do you want to enrich your brand by illustrating its lifestyle or to promote a more conscious and responsible approach? Get confy, we take care of everything!

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