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The Auberge Espagnole is an incubator for businesses set up by hub.Brussels to support Brussels entrepreneurs. The incubator takes the form of two Brussels pop-up stores that welcome a new concept every 3 months. Entrepreneurs benefit from personalised coaching and financial advantages.

Auberge Espagnole


hub.brussels entrusted us with the mission of supporting the pop-up store communication of the Auberge Espagnole, the business incubator, a real “booster” of innovative commercial activity for Brussels Capital.

The role of the Headerpop team is to communicate on the proposed approach (coaching and temporary availability of a shop in the heart of Brussels) to motivate creative candidates to participate in the adventure.


Headerpop produced the application form for candidates, the manifesto and the brochure presenting the concept.

pop-up store edition
pop-up store brochure


On a daily basis, Headerpop manages the project’s social networks, creating visuals and publishing on the Facebook page and the Instagram account.

This community management work makes it possible to develop the pop-up store’s notoriety among the general public so as to enhance the value of the point of sale as such.

pop-up store social media

Discover other Headerpop projects


Headerpop observes the new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication.

The idea? Define a brand according to its character and enhance its universe with the details that make the difference and inspire the public.
Values, originality, history, community, style, we build together the unique personality of your brand.

Meet the team

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