The Auberge Espagnole is an incubator for businesses set up by hub.Brussels to support Brussels entrepreneurs. The incubator takes the form of two Brussels pop-up stores that welcome a new concept every 3 months. Entrepreneurs benefit from personalised coaching and financial advantages.
hub.brussels entrusted us with the mission of supporting the pop-up store communication of the Auberge Espagnole, the business incubator, a real “booster” of innovative commercial activity for Brussels Capital.
The role of the Headerpop team is to communicate on the proposed approach (coaching and temporary availability of a shop in the heart of Brussels) to motivate creative candidates to participate in the adventure.
Headerpop produced the application form for candidates, the manifesto and the brochure presenting the concept.
On a daily basis, Headerpop manages the project’s social networks, creating visuals and publishing on the Facebook page and the Instagram account.
This community management work makes it possible to develop the pop-up store’s notoriety among the general public so as to enhance the value of the point of sale as such.
Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.
Do you want to enrich your brand by illustrating its lifestyle or to promote a more conscious and responsible approach? Get confy, we take care of everything!