Tomahawk is the largest axe-throwing centre in Europe, which opened in Brussels in 2019. Tomahawk offers its customers a large space to let off steam and have a good time with friends in a Californian atmosphere.
Headerpop organised the press event for the inauguration of Tomahawk Axe in September 2019 in Brussels. Our team produced a press kit and the invitations sent to influencers and journalists. We elaborated a selection of contacts to be invited and we ensured the monitoring and the constitution of the list of the media present for the D-day.
On the evening of the event, Headerpop took charge of the organization of the evening: reception, interview, bar, food truck.
Finally, the press relations team presented the press coverage and the evaluation of its budget equivalent to the management of Tomahawk, which also manages the Manoir de Paris, the well-known Parisian entertainment.
Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.
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