#RemarkableFrance is a tourism promotion campaign carried out by Atout France to promote less-known French cities with a strong appealing potential in a slow tourism spirit and off the beaten track.
To promote 19 cities with exceptional heritage in France, Atout France has set up the #RemarkableFrance communication campaign.
Headerpop took part in the press relations of this tourist program, in collaboration with Puzzle Media, by imagining weekends or itineraries to visit these often unknown touristic treasures.
The press kit and press release, in two versions for the English and French markets, present the 19 cities from various angles. The editorial line favours a highlight of their natural, architectural and cultural heritage.
Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.
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