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Remarkable France
  • Press
  • Strategy

PRESS RELATIONS TOURISM PROMOTION

#RemarkableFrance is a tourism promotion campaign carried out by Atout France to promote less-known French cities with a strong appealing potential in a slow tourism spirit and off the beaten track.

Ramarkable France

Strategy

To promote 19 cities with exceptional heritage in France, Atout France has set up the #RemarkableFrance communication campaign.

Headerpop took part in the press relations of this tourist program, in collaboration with Puzzle Media, by imagining weekends or itineraries to visit these often unknown touristic treasures.

Remarkable France Tourist Program

Press

The press kit and press release, in two versions for the English and French markets, present the 19 cities from various angles. The editorial line favours a highlight of their natural, architectural and cultural heritage.

Atout France press kit
Press release

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