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The Stubai Valley is a high mountain destination in Austria with a summer and winter tourist offer. The valley consists of 5 authentic villages surrounded by majestic mountains.


The Tourist Office of the Stubaï Valley in Austria missioned Headerpop to organize press trips with French journalists and influencers.

The idea was to make the French public discover the Austrian mountains through communication angles that enhance the change of scenery, the authenticity and the exceptional sports offer (skiing, surfing, hiking, trail…).

Ski station Stubai valley
Press trip ski station
Stubai Valley press trip

Headerpop worked on the positioning and the speech to seduce the Tourism and Lifestyle press in Summer and Winter. We then accompanied the destination in the definition of the activities and accommodation planned during the press trips.

Finally, the agency monitored the post-travel press coverage and carried out press reviews.

Press benefits Stubai Valley

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