The Stubai Valley is a high mountain destination in Austria with a summer and winter tourist offer. The valley consists of 5 authentic villages surrounded by majestic mountains.
The Tourist Office of the Stubaï Valley in Austria missioned Headerpop to organize press trips with French journalists and influencers.
The idea was to make the French public discover the Austrian mountains through communication angles that enhance the change of scenery, the authenticity and the exceptional sports offer (skiing, surfing, hiking, trail…).
Headerpop worked on the positioning and the speech to seduce the Tourism and Lifestyle press in Summer and Winter. We then accompanied the destination in the definition of the activities and accommodation planned during the press trips.
Finally, the agency monitored the post-travel press coverage and carried out press reviews.
Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.
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