W83 local test shop (initiated by Entreprendre XXL) is a commercial pop-up project whose aim is to promote economic development in Ixelles by supporting business projects that are part of a sustainable development and circular economy approach.
Headerpop assists the communication of new projects that come to experiment their business concept, during a few months, in the W83 Local Test Shop. Thus in 2020, we coached the creators of Jukebox Clothes, ethical clothing rental, other projects will follow in 2021.
In collaboration with the project leaders, Headerpop defines the strong points of their positioning and provides lifestyle communication solutions with the idea of enhancing their concept and to let people know that they will be present for at least 3 months in this creative place in Ixelles (Brussels).
Headerpop observes the new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication.
The idea? Define a brand according to its character and enhance its universe with the details that make the difference and inspire the public.
Values, originality, history, community, style, we build together the unique personality of your brand.