Côte Landes Nature Tourisme is the entity in charge of the promotion of a tourist territory that extends over 10 Landes communes in the south-west of France. It is a beautiful destination between sea and nature, which wished to rethink its communication and positioning in 2017.
CLNT entrusted Headerpop with the creation of its new identity: logo, graphic charter, touristic messages. The selected positioning highlights the richness of the sensory experiences offered by the destination.
A tourism editorial strategy followed with the production of a guide, a directory, a video and a lifestyle magazine.
Complete production of a magazine on the destination including graphic design, editorial, iconography, and interviews (3 editions over 3 years).
Design of information brochure: accommodation guide and activity directory (updated over 3 years).
Creation of an illustrated situation map.
Training and support over 6 months to set up an editorial line on the destination’s social networks.
Headerpop observes the new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication.
The idea? Define a brand according to its character and enhance its universe with the details that make the difference and inspire the public.
Values, originality, history, community, style, we build together the unique personality of your brand.