Côte Landes Nature Tourisme is the entity in charge of the promotion of a tourist territory that extends over 10 Landes communes in the south-west of France. It is a beautiful destination between sea and nature, which wished to rethink its communication and positioning in 2017.
CLNT entrusted Headerpop with the creation of its new identity: logo, graphic charter, touristic messages. The selected positioning highlights the richness of the sensory experiences offered by the destination.
A tourism editorial strategy followed with the production of a guide, a directory, a video and a lifestyle magazine.
Complete production of a magazine on the destination including graphic design, editorial, iconography, and interviews (3 editions over 3 years).
Design of information brochure: accommodation guide and activity directory (updated over 3 years).
Creation of an illustrated situation map.
Training and support over 6 months to set up an editorial line on the destination’s social networks.
Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.
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