Lifestyle
Ségolène Gonguet
Publié le 8 July 2019
Slow fashion is the latest ecological trend that combines fashion, quality and sustainability. This concept puts forward raw materials and production techniques that respect the environment, but also working conditions.
Because the textile industry is the second most polluting industry after oil. If we take the example of a single classic cotton t-shirt, it requires 3750 L of water (25 baths), the carbon footprint represents 5kg, and this t-shirt may have travelled around the planet one and a half times to come to your favorite store.
Consumers are buying 60% more clothes than 15 years ago, because fast fashion pushes us to buy but also to throw away more and more quickly. Collections are renewed very quickly and the quality of clothes is less and less good.
The slowdown trend is therefore a solution in response to the ecological and social consequences of the huge textile industry.
Second-hand, ethical, ecological… why do these terms always give us the impression that there is a negative side to it all? Here are the most common misconceptions about slow fashion and why they are wrong.
Dressing slow can be economize! Go shopping in the thrift stores, you won’t consume anything new (totally reduced ecological footprint!) and you won’t have to pay your entire salary. Here is a non-exhaustive list of Brussels shops for second-hand clothes:
And if, however, you like to change your wardrobe too often and don’t have room in the cupboards, choose to rent clothes:
Rental of party outfits: Coucou, Place du Châtelain, Brussels
Fashion for 0-6 years, for the mother-to-be and breastfeeding: Tale me shop
Oh, is that right? Who told you that? Take a look at the hot outfits found on these Instagram accounts and follow up right away!
@julietbonhomme and his dream Instagram account sprinkled with 100% conscious OOTD – check out his “slow fashion” story. And as a bonus, she gives lots of tips on how to lead a greener life!
@consciencethriftshop, Marie Conscience lives up to her name, she has adopted the slow style and shares with you all her Brussels tips in her story “Brussels”, enjoy!
@ethical.fashion.guide, THE account that lets you discover many really great ethical brands
@bloomers.eco, a cute french couple who share with us all their fashion tips!
@odavintage, fan of second hand and vintage fashion, this fashion addict will share with you all her good tips!
@aliaslouiseblog promotes crueltyfree and ecofriendly outfits in a gentle feed
If a few years ago this was true, today the same cannot be said. Conscious fashion is very much in vogue and more and more shops are setting up shop in Brussels. So we’ve made you a short list of the nicest shops in the capital to buy new while respecting our planet and our rights as much as possible:
More inspiration :
The Lemon Spoon website gathers all the slow fashion websites, with many brands and a lot of different choices.
I decided at the beginning of the year to stop buying in fastfashion stores, so I was able to find great pieces, like a pair of Lee jeans for 20€ and a Ralph Lauren shirt for the same price. I never wore brands before, second hand allows me to consume them and be more responsible!
Lisa- community manager at Headerpop.
My big challenge: not to buy new clothes for a year!
Salome – project manager at Headerpop.
Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.
Do you want to enrich your brand by illustrating its lifestyle or to promote a more conscious and responsible approach? Get comfy, we take care of everything!
