The principle of “slow travel” is, as the name implies, to travel more slowly. This movement invites you to slow down your life rhythm to savor the present moment and thus counter the stress of a fast life. When we travel slow, we take the time to immerse ourselves in the destination.
This movement also invites to be more eco-responsible and sensitive to the environment. Slow travelers use public transport or low pollution transport and buy local. Their goal is to immerse themselves in the daily life of the place and to be in contact with the locals who are authentic guides. A positive way of feeling and highlighting the country’s values.
The initiator of the Slow movement, “slow food” appeared in Italy in the 1980s. In contrast to fast food, it already showed the need to take a breath of fresh air in a society that goes far too fast. These 2 movements offer an alternative to the over-consumer lifestyle.
Tourists who want to travel “slow” are more and more numerous. According to a study 8 out of 10 Europeans would like to go slow tourism in order to really relax during their holidays. Discover some examples of travelers who have decided to slow down their pace of life: Go with the Flo, slow tourism village in Biscarosse.
How to suggest tourists to slow travel?
Offer city walks with a local resident
Offer to rent bikes to visit at their own pace and in an environmentally friendly way
Suggest tours off the beaten track and in small groups
Be authentic and highlight the values of your country
We can say that slow travel movement is one of the new ways of traveling that marks a profound change of the typical tourist.
Headerpop observes new uses from here and elsewhere to propose a trendy, spontaneous and engaging lifestyle communication. The idea? To define a brand according to its character, enhance its universe and enrich its seductive power with details that make the difference and inspire the public.
Do you want to enrich your brand by illustrating its lifestyle or to promote a more conscious and responsible approach? Get comfy, we take care of everything!