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The 4 major trends of 2017 luxury travel

Luxury travel is changing little by little to adapt to new tourist trends and its travellers. New traveller profiles are emerging, with new desires and new needs.
Here are the 4 main trends that influence their choices...

LUXURY TRAVELERS CHANGE

Luxury travel today is not just about an expensive trip. The definition of luxury is much more complex, indeed luxury travelers are for many in search of exceptional experiences.

Here are the 3 profiles to remember

• Luxury travelers with very high net worth looking for the best of everything
• High-potential travelers who do not necessarily always want to travel exclusively in a luxury bubble;
• New high-end travelers who are willing to spend a lot but only for exceptional trips

The last 2 profiles want to mix the offer of traditional luxury with experiences allowing them to mix with the local culture.nouveaux voyageurs du luxe

LOYALTY IN LUXURY

The personalized follow-up of luxury consumers before, during and after the consumer experience leads to loyalty, this is quite right also in tourism. Luxury travel professionals are developing online content platforms. These platforms are designed to engage the traveler before, during and after their trip.

Thus AccorHotels club with the Customer Digital Card program tracks each customer’s status within the loyalty program, their room or pillow preferences, their eating habits, their last bookings, and any problems they may have. one of his stays. With the help of the Customer Digital Card, teams can optimize the preparation of the arrival of travelers and ensure that their stay is going well.
Fidélisation voyage de luxe

SOCIAL MEDIA AND SHARING EXPERIENCE

Today, social media influences travel decision-making in all budget segments and for all generations. Luxury travel brands have especially improved in social media in recent years.

The goal of luxury travelers is to live an experience that few people have experienced. They want to capture their memories and share them digitally. It’s also a great opportunity for tourism professionals who can leverage user-generated content and use it for their own communication.

New forms of communication arise from its uses, such as the use of influencers to promote its brand to an increasingly popular public, the fashion and retail sectors are well ahead of the industry trip in this regard. Some tourism professionals are already using Augmented Reality to help their clients personalize their trip before they leave or share it on social media.

SECURITY, SIMPLICITY AND EXPERIMENTATION

There has been an exponential increase in interest in welfare and multi-generational travel in the luxury space over the past two decades, but these are micro-trends. The macro trend that we can see is fear and anguish in the face of growing insecurity, so the expectations of luxury consumers are changing according to the attacks and hurricanes. Luxury customers are looking for: meaning, simplicity and change. Indeed in the light of world events, there is a growing demand among luxury travelers for experiences that make sense towards safe and yet unforgettable destinations.

Voyage du luxe sécurité

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